Collections All Bashfuls

Hue hunter. Color whizz. Pigment professional. As holder of the world record for speed-matching paint colors, Viola Bunny has many names. Naturally curious, she's taken to creating bold new shades. What would happen if she added a touch more magenta? Or darkened it a fraction? What if she added glitter? (Amuseables Potato is a huge fan of the rosemary-infused wall paint from her Aromatics range.) The exact hue of her fur: Magnificent Curiosity. Just say the word – she’s more than happy to share a swatch with you! 

Despite her mythical status, White Unicorn is a realist. She may have a silky shimmer and a twinkling horn, but her day job? Spreadsheet specialist at her local London council.  She’s practical, punctual, and prone to sighing at glitter-related emergencies (it’s in the keyboard – again!). Her best friend, Silver Bunny, is forever trying to coax her out for a little stargazing. But unless the stars are neatly categorized by brightness and quadrant, White Unicorn prefers her tea and a tidy rota. Of course, she still grants the occasional wish – as long as it’s booked in advance! 

Twinkle Bunny is a tailor extraordinaire. Always pinning, snipping or smoothing out a hem, she's known for her signature sparkle-stitch: subtle shimmer, never showy (unless the client insists – cough, cough, Lavender Pegasus). She works mostly by moonlight, which she claims offers better clarity – though it might just be an excuse to avoid small talk. You can always tell when Twinkle Bunny has tailored a jacket because of the star-shaped buttons. Her dream project? An exclusive collection for Amuseables Peanut (he’s already asked). First up: a cape that catches the light just right.

Bashful Turtle likes things calm. Not quiet exactly – he’s very fond of fountains – but calm.He works at the waterpark, mostly keeping an eye on the queues and making sure everyone’s found the lockers. When the gates close, he’ll do one slow lap of the lazy river. Not for fun. For quality control.He and Kitten Caboodle Grey share the same bench at lunch. They rarely speak. But they’ve got a very complicated biscuit rotation system.It seems to work.

Tap, tap, tap. That’s Toffee Puppy on window duty again!She’s learning the ropes from Wonda Wombat, head window cleaner and occasional on-the-job napper... Toffee Puppy doesn’t mind. She likes the view, even if she forgets she’s meant to be cleaning it. People-watching counts as research, surely?She’ll be back tomorrow – squeegee in paw, ready for another round.

Think big paws and tiny keyboards are a no-no? Bashful Tiger is here to prove you wrong. As a software buff, he spends most of his time programming, testing, and writing code. The only bug he approves of is Loulou Love Bug, who you’ll often find perched by his monitor humming the day away (Mozart, no less). Need help with cookies? Bashful Tiger is your guy!  

Say hello to Silver Bunny – a timeless little hopper who’s as sweet as she is soft, and currently looking for a new friend.She’s not a member of the Rabbit Sleep Society – that’s Smudge Lavender and Apricot Rabbit’s territory – but she’s a frequent guest at their stargazing soirées, always bringing extra blankets and the best moon-shaped biscuits.Care for a bedtime story? She’s already bookmarked your favorite.

Previously a magician's assistant, Red Love Heart Bunny now enchants others with his romantic heart – and impeccable manners.  He'll produce a thank you card (with a heartfelt message) from behind his friend’s ear. Go from muddy paws to immaculately dressed in seconds. Saw the cake in half with theatrical precision (and vanish as soon as teatime is over). So, give him your heart – and you can be sure he'll keep it safe. 

Bashful Monkey teaches geography – though her lessons are less “chalk and talk” and more re-enactments of natural wonders (she does a very convincing waterfall impression).She’s a firm believer in hands-on learning – which once led to a school trip being stranded in a mangrove swamp. (“It was immersive,” she insists.) Her students adore her, mostly for her off-topic tangents and deeply sincere love of contour maps.Out of class, you’ll find her swapping travel tales with Clyde Capybara – or napping beneath a globe. (She says it helps with lesson planning.)

 Luxe Puppy Orlando is an urban poet with a gift for making even pavements sound profound. Bus stops, pigeons, lamp posts, even an abandoned crisp packet – all have been transformed by his talent. He’s not polished, but that’s the charm. Crowds gather, unsure whether he’s about to deliver a sonnet or a shopping list. Either way, he gives it gravitas, tail wagging, head tilted, as though the city itself whispered the words to him. His personal favourite? Ode to a Traffic Cone. It brought the house down. 

Luxe Elephant Thaddeus has a long-standing fascination with fossils. He found what looked like an ammonite in his muesli and has been hooked ever since. These days, he’s a regular at museum talks – and he loves nothing more than a (very) slow beach walk with a magnifying glass.His dream is to unearth something extraordinary beneath the patio. Until then, he’s mapping out a dig site in the flowerbeds.Fancy joining his team? (Hard hat optional – but he thinks you’d suit one!)

Luxe Bunny Willow is a London city bus expert. Top-deck, mic in paw, wind in her ears – she’s the warmest (and most well-dressed) tour guide on the red-decker circuit.She knows every shortcut and stately facade the city has to offer. Want to know which palace has the best pastry chef? Or which bridge Bashful Bunny once tried to hop across in a single leap? Willow’s your guide. (She’s even got the photos!)There’s always room up top – and if you ask nicely, she’ll save you the front seat.

Bashful Luxe Bunny Willow Soother is irresistible to touch in our softest latte hued fur. A timeless newborn gift, this lop-eared bunny holds our finest soother: a sumptuous cloud for newborns to doze with. Crafted with stitched eyes and gold thread nose, this soothing bunny is ready to gift in a satin sheen gift box with gold foil detail and matching gift card.

Luxe Bunny Scarlett adores the cold. The frostier, the better, she says. While others reach for scarves and sprint indoors, Scarlett knows that cold weather means one thing... Hugs!A connoisseur of coziness, she’s always prepped with her velvet cushions, hot chocolate, and impromptu cuddle piles (ideally with Smudge Lamb, who always brings extra quilts).With her rich red fur and warm heart, she’s a festive hug in bunny form, that keeps you cosy on chilly nights. 

Always halfway to a headline set, Luxe Bunny Rosa’s vibe is cut-offs and muddy boots.Join her side-stage at an indie fest or watch as she surfs through the crowds. The first to start a group dance or get out the glitter, the only thing Rosa's serious about is the setlist – no cheesy pop hits for this bunny!Fancy a festival with Rosa? Go find those wellies!

Luxe Bunny Luna is an inventor. Her latest project? A cloud-cushioned hover scooter – ideal for avoiding puddles and dramatically arriving at brunch. Bashful Bunny’s cautiously intrigued.  Her inventions may not always work as intended – the self-toasting crumpet was a learning curve – but with ears full of curiosity and a glittery toolbelt, Luna’s not giving up anytime soon. 

A luxurious newborn gift, the Bashful Luxe Willow Bunny Blankie is exquisitely soft in a latte hued fur. Featuring the head and paws of Willow Bunny in the corner of a silky soft blanket. Rolled and wrapped with a grosgrain ribbon and elegantly presented in a satin sheen gift box with a gold foil detail and matching gift card.

Bashful Luxe Bunny Azure is a work of Jellycat art! Dreamy fur in pink, green and blue, with long fold ears and soft chunky paws, as well as a scrumptious cream bobtail, make this colorful bunny a soft and sweet masterpiece!

King of the rugby pitch, Bashful Lion can do it all. Drop kicking, tackling, passing, it’s all in his locker, though he does have an issue with popping the ball! Despite his cuddly appearance, he’s surprisingly scrappy. Always first into the ruck, always last to take credit – rugby is a “gentlelion’s sport” after all. Off the field, he’s all soft paws and shy smiles. A lion of few words – unless it’s about scrum technique, in which case: pull up a chair. 

Lilac Bunny is always on the move. From sunrise yoga to hilltop sprints (she swears it’s the best way to clear your thoughts), she’s your go-to bunny for an energising adventure.She’s good friends with Amuseables Potato and Amuseables Sports Kettlebell. Together they set themselves fitness challenges. And although they’re supposed to keep track of their stats, they never do! They just do it for the fun of it.Still, she’s not all go-go-go. After a long day of bouncing about, she’s the perfect companion for a stretch, a snack, and a snooze. Preferably in that order.