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Little Horse is nimble, neat, and surprisingly formidable. A fencing champion with a taste for the dramatic, she’s often found practicing parries in her room (cape optional, mask essential). She may be pint-sized, but her footwork is lightning – she once disarmed an opponent with a cocktail stick and a flourish. The ultimate dream? Olympic glory. But for now, she’s happy with a good duel and something sweet as a reward. En garde! 

Wardrobe flair? Take it to go! A duo of cheerful cherries with soft plush skins, suedette stalks and a silver clasp, Amuseables Cherries Bag Charm is the perfect accessory for those who like to travel in style. Inspired by Amuseables Cherry and her identical (but far less intrepid) twin, this globetrotting pair brings twice the personality. One’s been everywhere. The other prefers postcards. But together? They’re inseparable.Pack your bag, clip on your charm, and let the adventures begin…

In The Very Brave Lion, a little cub talks to his daddy about growing up. He learns it's ok to be scared sometimes, and that kindness and love are all that matters. A poetry fable with plenty of heart and beautifully sweet illustrations.

While Amuseables Diamond Ring sparkles like a showstopper, her true passion lies in curation – specifically, running her beloved vintage boutique: Something Old, Something Blue.Tucked down a bohemian London side street, the shop specializes in treasures, trinkets, and the occasional misplaced veil. She’s got an eye for romance and a knack for pairing heirlooms with new beginnings. Amuseables Red Heart pops in now and then for proposal advice too. (“Nothing too obvious, of course.”)She’s proof that love – and good taste – never goes out of style.

Amuseables Happy Raindrop is happiest with mud on her boots and a trowel in hand, getting down and dirty in the garden. Far from dreading grey skies, she insists they’re perfect for seedlings – “gentle hydration,” she calls it.Nothing’s safe from her enthusiastic planting. Beds, borders, window boxes, if there’s space for soil, there’s space for flowers.Always cheerful, never overcast, she’s proof that with the right outlook – and a few well-placed bulbs – even drizzle can be delightful.

Amuseables Rose Bouquet believes that love's an action, not a feeling. Of course, she adores public displays of affection too. But it's the acts of service: perfectly timed hugs (Bartholomew Bear is the master of those), unloading of the dishwasher without being asked, little gifts here and there... To Rose Bouquet, these are the things that speak loudest. In her mind, there’s nothing more special than giving a loved one something of yourself.

Reasons to celebrate come in all shapes and sizes, whether that’s a birthday, graduation – or just finally tackling the laundry pile. Whatever the occasion, as official taste-tester of the most glamorous cake shop in town, Amuseables Cheri Cake is ready!The best flavor? Depends on who you ask – co-founders Jellina and Rainbow Cake have their opinions, but for Cheri, it has to be red velvet (with stitched cream icing and stripey candle, naturally).Have a moment in mind? She’s already pre-heating the oven!

Koala with Message believes in the power of kind words. Nothing makes him happier than sending notes that brighten someone’s day.He started as a pen pal, building lifelong friendships one letter at a time – always generous with compliments, encouragement, and the sort of cheer that lifts spirits no matter what.He hopes his letters melt your heart. (If they don’t, his fluffy pink ears might well do the trick!)

Heart Dragon is a culinary romantic, specializing in candlelit dinners for two (or occasionally three, if Amuseables Red Heart insists on helping with presentation).Her menus are legendary: rose-petal risotto, molten chocolate fondue, and her pièce de résistance: fire-kissed crème brûlée, courtesy of her own gentle flame. (It’s the secret to the perfect crackly top.)And if the candle ever goes out, she’s your dragon!

Previously a magician's assistant, Personalized Red Love Heart Bunny now enchants others with his romantic heart – and impeccable manners.  Ask him for a trick and he’ll conjure a smile, a thank you note, or perhaps just your name – embroidered softly inside his ear. A flourish worthy of the final bow. Give him your heart and he’ll keep it safe, ready for the encore. 

Cream ‘Berry’ Bunny has found her calling hosting the world’s coziest tea parties, where every guest gets a handpicked flower and a homemade cupcake. (No RSVP needed – just bring a smile.)When she’s not fluffing cushions or arranging wildflowers, she’s swapping ideas with her cousin Blush Blossom Bunny – the finest fabric-finder at Jellycat’s grandest department store.Their secret recipe for happiness? Tea, tarts, and a crochet tablecloth.

Beige ‘Petal’ Bunny has quietly launched her own side project: The Jellycat Garden Club, specializing in planting secret patches of wildflowers wherever she hops. Guerrilla gardening – but make it adorable! You’ll likely find her consulting her cousin Blush Blossom Bunny (the pattern expert who knows daisies from dahlias) on where to spread a little floral feel-good next.  Their motto: more is always more, especially when it comes to daffodils. 

Despite her mythical status, White Unicorn is a realist. She may have a silky shimmer and a twinkling horn, but her day job? Spreadsheet specialist at her local London council.  She’s practical, punctual, and prone to sighing at glitter-related emergencies (it’s in the keyboard – again!). Her best friend, Silver Bunny, is forever trying to coax her out for a little stargazing. But unless the stars are neatly categorized by brightness and quadrant, White Unicorn prefers her tea and a tidy rota. Of course, she still grants the occasional wish – as long as it’s booked in advance! 

Previously a magician's assistant, Red Love Heart Bunny now enchants others with his romantic heart – and impeccable manners.  He'll produce a thank you card (with a heartfelt message) from behind his friend’s ear. Go from muddy paws to immaculately dressed in seconds. Saw the cake in half with theatrical precision (and vanish as soon as teatime is over). So, give him your heart – and you can be sure he'll keep it safe. 

Bashful Rufferty Black & Cream Puppy might look like your average black-and-cream bundle of joy – but don’t be fooled. He’s got an origin story worth barking about.  Bashful Bunny knew Bartholomew Bear wasn’t wild about the dark (who is?), so she gifted him a nighttime companion with the softest ears and the biggest heart she could find.Since then, Rufferty’s taken his role as Bart’s right-hand pup very seriously. He’s more than a cuddle – he’s moral support on call. Head of stage-side cheering (never once laughed at a misstep), custard cream quality control, and emotional backup during outfit fittings (the Aubergine look was… a journey).Loyal, lovable, and a little clumsy on hardwood floors, Rufferty follows wherever Bartholomew goes – and always sits when snacks are mentioned.He may be quiet, but he’s mastered the fine art of always being there.