Collections Super Soft Cuddly

Yummy Duckling is the happiest hatchling in scrambled-egg yellow fur. Our waddling wonder has a golden beak and feet, tickly tum and waggle wings. This diddy duck is too little to fly, so give them a lift in your pocket or bag! To the pond, and make it quacky!

Isobel Chihuahua may have tiny legs, but this feisty pup can always keep up! Dreamily soft in honey fur, with bold vanilla patches, flared two-tone ears and a suedette nose, bright-eyed Isobel is ready to roam! A snuggly pal for long car journeys.

Delia Duck does not do mornings. Not a word until coffee number two – and even then, proceed with caution. As a part-time library assistant, her weekends are spent enforcing silence (someone has to do it!). Her tousled tuft only adds to the effect: frazzled, indignant, and perpetually unimpressed. But catch her on a biscuit break, and she might just warm up. She’s partial to shortbread. (And Pondsnaps. Especially those.) Just don’t ruffle her feathers. Or worse… leave crumbs on the pages.

Dorit Duckling always knew she was destined for the spotlight. With buttercup down, a peachy pout, and a shock of tufty hair (her crowning glory), she’s a photographer’s dream. Admittedly, her strut is more of a waddle. But style is all about confidence, darling, and Dorit has it in abundance. From pond to Paris, she’s rubbing wings with top models Evelyn Swan and Fou Fou Peacock. And if the others didn’t see her potential from the start? Well. That’s their oversight!

Some lambs frolic. Smudge Lamb flops.Bounding through fields isn’t quite her style… In truth, she’d much rather sink into the nearest blanket pile. A devoted nap enthusiast with a sumptuously soft coat, she’s always keen for a sleepover (or an extended lie-in). In fact, she’s living proof that sometimes, doing absolutely nothing is a skill in itself.For those who appreciate the art of lounging, Smudge is the perfect cuddle companion. You pick the spot – she’s not fussy! 

If there’s one thing Bashful loves, it’s surprising a friend – especially when those surprises are of the soft-and-spongey variety. Known (and loved) for her velvety fur and floppy ears, the iconic Jellycat bunny has come prepared with a gift just for you. You can count on her to always remembers the little details. Your favorite flavor? Noted! With a perfectly frosted cake in tow, she’s here to mark the occasion – whether it’s a big birthday, midweek pick-me-up, or just an excuse for something sweet.

Lounge around in the sun with If I Were A Kitten and Bashful Kitten! A thick board book with fabulous colourful textured pages; and a soft, grey medium Bashful Kitten make the perfect duo for feline adventures.

Ewert Sheepdog is here to play, round up joy, and share cuddles! In long, textured cream and grey fur with bright eyes and long tail, Ewert has stitched paw detail and a big, boopable black suedette nose. The perfect gift for dog lovers of all ages!

Bashful Patchwork Brown Bunny is soft and sweet in many shades of brown! From toffee to honey to chocolate, this bunny is a collage of iconic Bashful softness. With a fluffy cream bobtail and suedette pink nose, this bunny is the perfect companion to add a little joy to every day.

Smudge Panda is a creature of quiet rituals. Morning stretch, snack, flop. Repeat as needed.She’s not one for wild adventures – unless you count rearranging the bookshelf or building a pillow fort. Thoughtful, gentle, and with the softest cream-and-black fur you could wish for, she’s happiest somewhere cozy, contemplating life’s big questions (like whether naps are best before or after lunch).She’s the perfect companion for anyone who enjoys the sound of rain – and doing absolutely nothing in very good company!

By day, Hopscone Luxe Bunny is rarely spotted. By night, she’s the voice of Luxe FM: spinning hophip dance tracks and providing the odd weather update (usually a guess).With mottled fur, a mellow voice, and a growing fanbase – including Bartholomew Bear, who swears her playlists give him stage presence – she’s a natural on the mic. Her cousin Bashful Bunny is a regular listener, though she admits the late-night air horn segment takes some getting used to…Any requests? She’s live from 9. Velvet ears perked, volume up! 

Say hello to our most famous and loved teddy bear – Bartholomew Bear - as a youngster! His fur is still growing and a lighter tone, but you can already see an adorable nose and twinkling eyes…Bartholomew Bear Junior loves to dress up and dance! There’s a large dressing up box in his room full of outfits and costumes, made by his artist cousin Leola Bear. His father is a professional musician, which is where Bartholomew gets his love of music and performing.Bartholomew Bear Junior can be a little on the shy side at first. Please be kind and speak gently. Do encourage him to brush his fur and teeth regularly and continue to work on his reading.(And, no, he is not allowed too much ‘screen time’!)

Brighten your day – and your bag – with the Amuseables Sun Bag Charm!This bag charm is perfect for adding a touch of sunshine wherever you go. Clip it on for a dose of warmth on the move.Inspired by Amuseables Sun this charm is made for fans who like their accessories with a little extra glow. (Sunglasses optional, but encouraged.)

The ultimate accessory for those with a sunny disposition, the Amuseables Sun Bag adds a bold, bright finishing touch to your outfit.Inspired by  Amuseables Sun (who works tirelessly to help insomniacs world-over find restful, mood-enhancing sleep) this undeniably brilliant bag will make you the star of the show – and is guaranteed to enhance your mood, 24/7! 

Technically, Bartholomew Bear is “getting ready for bed”. But in reality, with a robe this plush, he’s been in pre-sleep mode since 3pm. He takes lounging seriously: hot honey infusions (he swears by them), half-finished bedtime stories, and a commitment to the soft and gentle life. When he’s not powering down though, he’s a performer at heart. As well as this luxurious loungewear, Bartholomew loves to dress up. From pumpkins to personalized jumpers, there’s a look for every occasion. Which one takes your fancy?

Bashful Duckling has never quite taken to the traditional routes. Swimming? Too splashy. Flying? Too flappy. Rowing, though – now, that’s a sport with style. Oar in wing, gaze fixed on the horizon, he glides across the water with quiet determination (and the occasional wobble). His commitment is unmatched. Rain, shine, even the occasional dropped biscuit, he rows on.  If you enjoy early starts, then head down to the lake at 6 am, and join him for a row... or you can just watch, that’s fine too. 

Tilly Golden Retriever is a soft biscuit pup with firm beanie paws and sits well on golden haunches. Floppy-eared with big brown eyes and a liquorice suedette nose, this retriever is coming home!

Daphne Pomeranian is the undisputed queen of the accessory catwalk – not that she walks anywhere... (She’s carried, always!)As a handbag model, she’s in high demand. Tiny enough to fit into a clutch and fluffy enough to double as a fashion statement, she’s a firm favorite of designer-in-the-making, Leola Bear (when she’s not working on Bartholomew’s next outfit).Daphne is a dog who knows her worth. She doesn’t do dog parks; the last time she saw a tennis ball, she asked if it was vintage. After all, when you’re this fabulous, walkies are strictly optional!

A dinosaur with snuggly scales? What a funny sight! Fuddlewuddle Dino is a very special chap, with scruffly fur in apple green. His very fine spines are suedey-soft and he simply loves to be tickled. Make friends with this dino by feeding him grass - he's a prehistoric veggie sweetie!

Fuddlewuddle Ginger Cat is strokeably soft in beautifully tousled marmalade fur. With splashes of cream, marshmallow paws, a pink suedette nose and a beany base, this bright-eyed kitten knows how to relax.