Collections All Soft Toys

From Oahu to Uluwatu, Amuseables Sports Surfboard is seeking out the best and biggest waves around the world.Working on all his tricks – from barrels to aerials, this smiling board is amped to find a beach buddy to paddle into the sunset with.Which beach will you hit up first?

Gobfrey Whale Shark may not look like he's having a whale of a time (that's because he's a shark), but he really is, it’s just a frown of concentration. You try singing with a group of out of tune whales…He loves nothing more than a good swim and a sing-song (he's been practicing), but harmonizing his dulcet tones along with friends Sullivan and Humphrey can be rather challenging…While he might not be a natural singer, when it comes to an unusual sea shanty, Gobfrey always rocks the boat!

Amuseables Mozzarella is a cuddly Caprese cutie. A soft ball of cream fur, this fromage friend is adorned with a big smile and a chunky slice of textured tomato. With cocoa fine cord arms holding a suedette Basil leaf, this cheese sweetie is the perfect gift for foodie friends and cheese lovers alike!

Amuseables Apple is currently backpacking across Canada. She’s now ticked off white-water rafting from her bucket list, and her leaf (worn angled, beret-style, ever since the French quarter of Toronto) still hasn’t dried.She’s up for just about anything, especially if it involves a view! Her next location? New York. The skyline. The subway. The legendary cheesecake slice at the Jellycat Diner…Apple’s got dreams. Big dreams. And she’s already booked a diner table for two – fancy splitting a cheesecake slice?

Amuseables Latte opens the café doors at eight o’clock on the dot – and not a minute later!A brilliant barista, she runs the counter like clockwork – one eye on the steamer, one on the regulars – and is renowned for her smooth service. Customers adore her. Her latte art is the stuff of legends. She even got a smile out of Ricky Rain Frog, after recreating his new rubber ring in micro-foam form…Soft, layered, and topped with fluffy whipped cream, she’s got your morning covered.

Amuseables Horatio Pistachio comes from a fine family. He’ll tell you (politely!) that pistachios are technically seeds, not nuts, and that his lineage traces back to an orchard in southern Italy.Despite the grand name, Horatio’s always been shy – until a craft chocolate course helped him come out of his shell. Now, whether hand-rolling truffles to pouring viral Dubai-style slabs, he’s happiest in the kitchen: sticky, smiling, and confident.He’s brought you a batch to try. Be kind – he’s still learning to temper!

Smudge Panda is a creature of quiet rituals. Morning stretch, snack, flop. Repeat as needed.She’s not one for wild adventures – unless you count rearranging the bookshelf or building a pillow fort. Thoughtful, gentle, and with the softest cream-and-black fur you could wish for, she’s happiest somewhere cozy, contemplating life’s big questions (like whether naps are best before or after lunch).She’s the perfect companion for anyone who enjoys the sound of rain – and doing absolutely nothing in very good company!

Lolly Sugar Glider is a certified bungee instructor, part-time thrill-seeker and full-time daredevil. In her mind, nothing beats the feeling of free-fall: velvety wings outstretched, fur ruffling in the breeze…She’s found a kindred spirit in Amuseables Peanut. Blink and there’s just an unspooling bungee cord in his place. (Lolly has to remind him that he is, in fact, a peanut – not a glider – and safety harnesses are non-negotiable…)Bashful Bunny’s already at the edge, paws poised. The question is: are you jumping too? 

Swinley Boar runs the legendary Boar Store, a supply shop so well-stocked it’s rumored Bartholomew Bear once got lost in the chocolate aisle… With Amuseables Sardine Tin on stock management, it’s a well-oiled operation – unless Peanut spills the trail mix. Again. Swinley’s built like a barrel, wears a name badge with pride, and insists every customer leaves with a treat and a smile – plus two shovels, a backpack, cheese and three pairs of socks. 

Allexi Alligator is head chef at Gator’s Gap: a celebrated (and entirely meat-free) diner nestled in the Louisiana marshland. Renowned for his tofu chowder and okra gumbo, Allexi gives classic Southern staples a veggie twist – and takes pride in feeding just about everyone who wanders into his swamp. Even Amuseables Peanut, who, wildly off-route, found himself in need of some sustenance after gator-frogging across the Gap, got a warm Southern welcome. (Allexi didn’t charge him a dime. After all, it’s not often someone cartwheels through the mid-lunch service!) 

By day, Hopscone Luxe Bunny is rarely spotted. By night, she’s the voice of Luxe FM: spinning hophip dance tracks and providing the odd weather update (usually a guess).With mottled fur, a mellow voice, and a growing fanbase – including Bartholomew Bear, who swears her playlists give him stage presence – she’s a natural on the mic. Her cousin Bashful Bunny is a regular listener, though she admits the late-night air horn segment takes some getting used to…Any requests? She’s live from 9. Velvet ears perked, volume up! 

Say hello to our most famous and loved teddy bear – Bartholomew Bear - as a youngster! His fur is still growing and a lighter tone, but you can already see an adorable nose and twinkling eyes…Bartholomew Bear Junior loves to dress up and dance! There’s a large dressing up box in his room full of outfits and costumes, made by his artist cousin Leola Bear. His father is a professional musician, which is where Bartholomew gets his love of music and performing.Bartholomew Bear Junior can be a little on the shy side at first. Please be kind and speak gently. Do encourage him to brush his fur and teeth regularly and continue to work on his reading.(And, no, he is not allowed too much ‘screen time’!)

Dependable, reliable, and always smiling, Pebble’s the sort of pal who’s there whenever you need her. And even if she doesn’t say too much, she’ll stay by your side.Or if you’re looking for a more active companion, Pebble loves wakeboarding. She started off just skipping across the lakes, but now? She’s making big waves in the wakeboarding world.

Hocus Crow has a passion for the past – particularly the ghostly bits. Graveyards at dusk, medieval curses, haunted tapestries, he loves it all.He insists he once saw a ghost toad wearing Victorian ruffles – possibly related to Ricky Rain Frog (“Same glare,” he says gravely). Whether or not the sightings are real is beside the point. Hocus lives for the lore.Bartholomew Bear swears Hocus’ Halloween party stories are the best! And he loves his midday mystery tours – they’re less scary than his midnight mystery tours (rumor has it, Hocus created the midday tour just for Bartholomew).

Amuseables Skull Planter is all about good vibes, green shoots, and taking things slow. Stick on a lo-fi playlist and he’ll chill in the corner all night.With a head full of cacti and zero time for drama, he brings zen to every haunted house. His motto? Don’t overthink it. Water lightly. And if you need advice, he’s the best in the game – he even helped Bartholomew Bear Spider decide on his Halloween costume.Need a bit of calm? He’s got you covered – top to pot. 

Broox Bat has a problem... he doesn’t like the dark. He’s not scared of it, he’d just rather avoid it (at all costs!).That means no cinema trips, no nighttime flights, and absolutely no tours of haunted houses. Plus, he can only sleep with his nightlight right beside him (yes, it’s glued to the ceiling).If you’re looking for a bat to get brunch with, Broox will be there. Just don’t invite him to dinner!

Mysti Ghost is the mastermind behind some of the most talked-about Jellycat soirées – her events need to be seen to be believed! Think luminous garlands, floating balloon formations, and the kind of entrance that makes guests gasp. Literally.Admittedly, her music taste leans paranormal (expect a lot of spooky synths), but once the lights dim, and the cobweb disco ball spins… Well, you’ll be glad you RSVP’d.

It started as a fancy dress outfit for a birthday party (Peanut was disappointed to find it had no dress code, so he invented one). Then he reused it for Halloween. And International Cat Day… Now it’s simply Peanut's preferred “traveling outfit”.Peanut is so practiced at feline impressions he’s fooled several of his closest friends in this get-up – including Jellycat Jack! (He's never fooled Amuseables Bean, though. Bean would recognize that trademark tuft anywhere.)

Plum Robin may be built for flight, but when winter comes, she’s strictly ground level. Wings outstretched, tail fluffed, and beak to the sky – she’s happiest making perfect snow angels.Plum has got opinions on snowfall texture, optimal wing-to-body ratios, and the importance of a proper swish. She’s not one for migration – what if she missed a flurry?! Instead, she stays close to home, humming carols to herself and leaving feathery outlines wherever she goes.Please remember that her snow angels are to be admired, not stepped on!

Timmy Turtle insists he’s not enjoying himself. The hat was a gift. The scarf’s on backwards. And frankly, the music’s too loud. But for someone so staunchly anti-festive, he’s suspiciously good on the ice.Where others wobble, Timmy glides. His shell provides perfect balance; his scowl, lazer focus. He claims it’s just physics – “a low center of gravity” – but there’s more to it than that. The triple turn last Thursday? Entirely intentional.Catch him early, before the crowds arrive, and you might see it. But mention it? He’ll deny it ever happened.