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Dear friend,It’s lovely to have cake on your birthday – but the fun doesn’t need to stop there! Big or small, every moment deserves a slice of joy. Completed your to-do list? A random Tuesday? Let’s celebrate it.Jellina, Cheri, and Rainbow might run the most colourful cake company in town, but I bring the party wherever I go. Bashful’s made a playlist, Bartholomew’s planning his fancy dress, and you? You just need to show up!Let’s make a wish.Love,Amuseables Birthday Cake

Birthdays, Mother’s Day, anniversaries – even Bartholomew’s debut as Bumble Hoops cheerleader (striped bee costume and all): if there’s an occasion, it’s on Amuseables Bouquet of Flowers’ radar.That said, she’s just as quick to notice the little things, right down to an extra dusting of cocoa on her latte. And when she does? She always finds a way to say thank you (preferably with petals).With soft pastel blooms and a neat hessian wrap, she’s a gift to her friends – the kind that never forgets to give back.

Halloween is Skeleton Bob’s time. He runs the most beloved haunted house in London – it’s the perfect blend of fun and frightening. Every cobweb is artfully placed, and every creaky floorboard is meticulously tuned.He’s not scary, exactly – more... invested. With polished bones, a booming voice, and an encyclopedic knowledge of ghost stories, Bob believes in atmosphere over actual terror. (“Jump scares? Dreadfully uncouth.”)Visitors are gently spooked, thoroughly impressed, and often leave with a complimentary cobweb. Bob insists they’re authentic – don’t ask where he gets them!

Behind that delicate blush, Amuseables Peach is the most discerning fruit critic Jellycat has ever seen…From cobbler to chutney, she’s reviewed it all, with velvet notebook to hand and a sticky stance on compotes. She once got into a polite but passionate debate with Amuseables Banana about jam versus jelly. Her niece, Amuseables Cherry, thinks she should just start her own show. She’s thinking about it.She may be sweet, but she’s got a pit of strong opinions!

The perfect gift or outfit upgrade for fans of the smallest big personality out there: Amuseables Peanut!This bag charm captures his signature look – from the fabulous tufty hair to the iconic chocolate cord boots – in pocket-friendly form. With a silver clip and plenty of spirit, Amuseables Peanut Bag Charm a nod to the cheeky original who’s never far from his next wild escapade.Where are you off to next? This little nut is ready for adventure!

This bag charm is the ideal accessory for when everyone’s just a bit too peppy. Featuring a stitched shell and silver clip, it’s inspired by our much-loved, slightly testy turtle – because who says pick-me-ups have to be perky?Timmy Turtle agrees. In fact, he’s quite possibly the grumpiest Jellycat in the whole troupe. It’s not that he wakes up on the wrong side of the bed; it’s just that life is full of things that are pretty annoying. Noisy cinemas, DIY projects, Christmas shopping…Get to know him, though, and you’ll discover a softer side under that shell. 

Amuseables Gingerbread House says, “a house is only a home if there are treats in every room.”A seasoned sweet smuggler with secret stashes everywhere, he makes sure that no-one is left without a treat. There are candy canes in the chimney, chocolate buttons in the walls, and a just-in-case truffle tucked behind the sugar wreath (emergencies only).So, if you’re ever short on something delicious, just follow the smell of cinnamon and knock twice. He’s probably got something hidden in the skirting board...

Peanut Penguin Snowboarding has it all. He’s got the gear, the stance, and a flawless heel-to-toe turn. There’s just one problem: he really, really doesn’t like the cold. His approach? Hit the slopes early, nail a run or two, then retire to the chalet with a hot chocolate and a hairdryer down his coat. He says it's about “optimizing core temperature”. Winter Puppy calls it “snow-dodging”. (He’s not wrong.) Still, Peanut’s a thrill-seeker at heart. Give him blue skies, low winds and an après-ski playlist, and he’s carving like a pro. Just don’t expect him out in a blizzard. Or before 10am. Or without thermal socks pre-warmed by Ricky Rain Frog’s radiator. 

Amuseables Sandcastle is a beachy favorite! Sculpted from soft sandy fur, this smiling castle boasts textured windows and door, and a sandy tower. Decorated with mint and coral shells, this castle is fit for sandy royalty!

Soft and sweet, with lop ears and a pale pink nose: the Bashful Bunny Bag Charm is the cutest flourish there is!Inspired by the little hopper that started it all, the legend that is Bashful Bunny – a loyal friend and cheerful companion who always looks on the bright side of life. She’s the perfect friend for someone truly one of a kind.A charming nod to the original, clip onto your bag or accessory for a soft spot of cheer, whenever you need it!

Blossom Beige Bunny 'Petal' Bag Charm is your new go-to for floral flair on the move. Inspired by Blossom Beige Bunny 'Petal' this charm captures her signature softness and love of all things in bloom.Just clip on and let the compliments grow.

Horticus Hare will never miss a call to cuddle with those ears! Soft and sweet in biscuit fur with oatmeal tummy and paws, Horticus is sat back on wide haunches, showing those big back feet and flat cream tail. The perfect companion with the sweetest face.

Some lambs frolic. Smudge Lamb flops.Bounding through fields isn’t quite her style… In truth, she’d much rather sink into the nearest blanket pile. A devoted nap enthusiast with a sumptuously soft coat, she’s always keen for a sleepover (or an extended lie-in). In fact, she’s living proof that sometimes, doing absolutely nothing is a skill in itself.For those who appreciate the art of lounging, Smudge is the perfect cuddle companion. You pick the spot – she’s not fussy! 

If there’s one thing Bashful loves, it’s surprising a friend – especially when those surprises are of the soft-and-spongey variety. Known (and loved) for her velvety fur and floppy ears, the iconic Jellycat bunny has come prepared with a gift just for you. You can count on her to always remembers the little details. Your favorite flavor? Noted! With a perfectly frosted cake in tow, she’s here to mark the occasion – whether it’s a big birthday, midweek pick-me-up, or just an excuse for something sweet.

Derreck Dog is the beloved local postie. Whether it’s rain, sleet, or bulky parcels, nothing slows him down (except maybe small talk). He prides himself on punctuality and perfectly sorted envelopes, though things can get a little hectic at times – he once accidentally delivered Timmy Turtle’s shell cleaner to Ricky Rain Frog!  Derreck always makes sure letters arrive safe, sealed... and ever so slightly drooled on. (It’s a mark of authenticity, apparently.) 

Ewert Sheepdog is here to play, round up joy, and share cuddles! In long, textured cream and grey fur with bright eyes and long tail, Ewert has stitched paw detail and a big, boopable black suedette nose. The perfect gift for dog lovers of all ages!

Wonda Wombat may be nocturnal, but she is always ready for a cuddle! In soft two-tone fur with the sweetest face, Wonda has a large chocolate drop suedette nose, long limbs with suedette claws, and a wee bobtail. The perfect marsupial to share a little extra joy every day!

Bashful Hippo is a bath designer... and takes the testing phase very seriously. Lights dimmed and scented candles lit, he fills his newest models to the brim with bubbles, then soaks for a few hours. It helps him get the details of the final product just right. At home, he has three baths to enjoy: one for relaxing in, one for sleeping in, and one outside – for those wonderful moments it's raining. After all, if you design baths for a living, you have to know your drips from your splishes!

Gobfrey Whale Shark may not look like he's having a whale of a time (that's because he's a shark), but he really is, it’s just a frown of concentration. You try singing with a group of out of tune whales…He loves nothing more than a good swim and a sing-song (he's been practicing), but harmonizing his dulcet tones along with friends Sullivan and Humphrey can be rather challenging…While he might not be a natural singer, when it comes to an unusual sea shanty, Gobfrey always rocks the boat!

Amuseables Mozzarella is a cuddly Caprese cutie. A soft ball of cream fur, this fromage friend is adorned with a big smile and a chunky slice of textured tomato. With cocoa fine cord arms holding a suedette Basil leaf, this cheese sweetie is the perfect gift for foodie friends and cheese lovers alike!