Collections Bright Colorful

Reasons to celebrate come in all shapes and sizes, whether that’s a birthday, graduation – or just finally tackling the laundry pile. Whatever the occasion, as official taste-tester of the most glamorous cake shop in town, Amuseables Cheri Cake is ready!The best flavor? Depends on who you ask – co-founders Jellina and Rainbow Cake have their opinions, but for Cheri, it has to be red velvet (with stitched cream icing and stripey candle, naturally).Have a moment in mind? She’s already pre-heating the oven!

Meet Budgeby Parrot – lifeguard extraordinaire, sun-seeker, and all-round beach bon vivant!Eyes to sea and poised for action, he spends his days scanning the waves from his lookout perch (usually keeping an eye on Peanut’s outrageous water sports).Bold, bright and brilliantly beaked, Budgeby passes the vibe check with flying colors...

Heart Dragon is a culinary romantic, specializing in candlelit dinners for two (or occasionally three, if Amuseables Red Heart insists on helping with presentation).Her menus are legendary: rose-petal risotto, molten chocolate fondue, and her pièce de résistance: fire-kissed crème brûlée, courtesy of her own gentle flame. (It’s the secret to the perfect crackly top.)And if the candle ever goes out, she’s your dragon!

Playful and caring, Amuseables Colette Heart Macaron loves surprising her friends with hand-crafted gifts.Her passion? Friendship bracelets. She’s got an eye for detail: pressed flowers from country walks, glass pebbles collected on seaside trips... Every piece, bead and thread tells a story of laughter and adventure.But even better than Colette's surprise gifts are her unexpected hugs. Somehow, they always arrive at the perfect moment.

Festival Horse never needs an excuse to throw a dinner party – especially during the Year of the Horse.An ambiance aficionado, he plans every detail: fairy lights, floral decorations, and a playlist curated by Amuseables Cassette Tape (no ballads after dessert!). His friends know what to expect – exquisite table settings and very, very generous second helpings.For Festival Horse, life’s worth celebrating in all its galloping glory.  And you better believe you’re top of his guest list!

Sky Dragon has taken up a rather niche side hustle as the official ‘midnight storyteller’ for mountaintop campers. With a swish of her tail and a twinkle in her eye, she spins tales of ancient heroes, lost treasures, and forgotten caves.When she’s not keeping adventurers wide-eyed by starlight, she’s swapping fables with her globetrotting pal, Wanderlust Elly. Between the two of them, fact-checking is… flexible.Pack marshmallows. You’ll need them. 

Our much-loved and most famous amphibian is Ricky Rain Frog. Why the glum face? Well, it’s not easy being the only frog in town that can’t swim a stroke!Ricky is great friends with Timmy Turtle. Together they love to laze around with a mug of something hot and have a good old moan. And who can blame them?Perhaps you can turn his frown upside down. 

Odell Octopus is a smooth operator.  As a plasterer she brandishes buckets and trowels in each of her eight agile arms. She can prep, prime, mix, apply, smooth and sand walls all at once. She’s won records, actually. No one can plaster faster.  Don’t misunderstand: she never rushes the job. But why shouldn’t she crack on with the next wall if she can enjoy a tea break at the same time? 

With eight elegant arms and a penchant for harmony, Maya Octopus conducts her choir of birdlings with grace and gusto.Seaside Rock Flock isn’t the easiest vocal group to manage, but Maya’s as patient as the tide (and just as steady). With rhythm in her arms and salt in the air, she’s scouting for her next star. Are you down for a recital?

Looking for Leola Bear? You’ll likely find her in her South London studio – surrounded by painting, sculptures and fashion designs. When she’s not there, she’s off traveling; looking for inspiration – and the perfect shade of plum.A talented, distracted artist (with a habit of reheating the same mug of tea three times), Leola always gets lost in the process. She can’t help it – when inspiration strikes, the hours just melt away… Fortunately, her cousin Bartholomew Bear is always on-hand with a tea top-up and (slightly squashed) plate of biscuits. He knows the drill!He also happens to be her favorite muse. She’s made every one of his costumes, from the ruby fluff of his Heartthrob stage outfit to the Bat Bear cape that he wore for a Halloween party. Even his bold Sun costume was a Leola original, designed to give him confidence for an upcoming carnival debut.One day her talent will be recognized. For now though, Leola’s happy making magical things for her friends and family.

Lazulia Dragon is a master watchmaker. Her great eyesight, steadiness and attention to detail let her make watches so splendid the wearer is never late.Rumor has it, her skill with clocks means she can actually travel through time... through dreams.... through reality itself. Why else would she have such iridescent, almost magical, fur?Whatever the truth, one thing is clear: she’ll always make time for you.

Fuddlewuddle Dragon is currently working at his local indoor ice rink. It's not always been plain sailing – his first shift ended with a sneeze, a steam cloud, and one very soggy arena...To make up for it, he now volunteers as a hand-holder-in-chief: a steady wing for first-timers like Rumblikin Bear (who insists his wobbles are performance flair).With soft sage fur and a sincere sense of duty, Fuddlewuddle keeps an eye on the rink from above. And there's not a single melted corner since!

Cream ‘Berry’ Bunny has found her calling hosting the world’s coziest tea parties, where every guest gets a handpicked flower and a homemade cupcake. (No RSVP needed – just bring a smile.)When she’s not fluffing cushions or arranging wildflowers, she’s swapping ideas with her cousin Blush Blossom Bunny – the finest fabric-finder at Jellycat’s grandest department store.Their secret recipe for happiness? Tea, tarts, and a crochet tablecloth.

Blush Bunny ‘Cherry’ loves making soap. She blends, stirs and stamps each bar by paw. It can get tiring, but the smell is delightful!  Her favorite scent? Wild cherry blossom, naturally. Though her most famous creation was her nettle and mint experiment, which Bartholomew Bear described as “very... tingly!”  

Hue hunter. Color whizz. Pigment professional. As holder of the world record for speed-matching paint colors, Viola Bunny has many names. Naturally curious, she's taken to creating bold new shades. What would happen if she added a touch more magenta? Or darkened it a fraction? What if she added glitter? (Amuseables Potato is a huge fan of the rosemary-infused wall paint from her Aromatics range.) The exact hue of her fur: Magnificent Curiosity. Just say the word – she’s more than happy to share a swatch with you! 

Think big paws and tiny keyboards are a no-no? Bashful Tiger is here to prove you wrong. As a software buff, he spends most of his time programming, testing, and writing code. The only bug he approves of is Loulou Love Bug, who you’ll often find perched by his monitor humming the day away (Mozart, no less). Need help with cookies? Bashful Tiger is your guy!  

Lilac Bunny is always on the move. From sunrise yoga to hilltop sprints (she swears it’s the best way to clear your thoughts), she’s your go-to bunny for an energising adventure.She’s good friends with Amuseables Potato and Amuseables Sports Kettlebell. Together they set themselves fitness challenges. And although they’re supposed to keep track of their stats, they never do! They just do it for the fun of it.Still, she’s not all go-go-go. After a long day of bouncing about, she’s the perfect companion for a stretch, a snack, and a snooze. Preferably in that order.

Surf’s up! Bashful Fox Cub is all about bodyboarding, riptides and wetsuits. Since trading the windy fields of Yorkshire for the clear seas of Hawaii, Fox Cub has befriended Amuseables Pammie Palm Tree. Pammie prefers the shade and the playlist duties, while Fox Cub takes to the surf – but they both love a good luau. Ready to ride the waves with your new friend? 

When it comes to the weather, Bashful Dino is in his element. With a degree in meteorology, he’s currently investigating whether clouds can be reasoned with. You’ll likely find him chasing Amuseables Storm Cloud around the park, trying to pin him down for an interview...He’s always in need of a little assistance – and with him by your side, the forecast’s looking bright!

Blush Bunny is Bashful Beige Bunny’s younger cousin – though she’s always insisted on having her own look (soft rose fur and a delicate ear flick that speaks volumes).She’s the social secretary of the crew: coordinating picnic schedules, sending thank you notes, and making sure celebratory cakes have at least some fruit involved. Her idea of a wild time involves reorganizing the gift-wrapping drawer.That said, she’s more than happy to pencil some time with you into her planner!