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Part poet, part stoic, Fuddlewuddle Highland Cow blends a pragmatic mind with a romantic heart to solve everyday challenges. An umbrella stand that recites sonnets. A tube map reimagined as a watercolor. Dumbbells that double as bookends. A foldaway picnic rug stitched with proverbs. All his ideas. You can't rush brilliance: he take his time to chew things over. Leave him be and (eventually) the solution appears – fully formed, with all the cowbells and whistles! 

Fans of Munro Scottie Dog, you’re in for a treat...Created in the image of the iconic Scotspup – a dog of fine traditions: long walks, strong opinions, and an unwavering love of shortbread – this accessory is your go-to clip-on companion.Planning a walk? Fasten the Munro Scottie Bag Charm onto your bag for some extra pep in your step.

Munro Scottie Dog is a proud Scotspup of fine traditions: long walks, strong opinions, and a love of good-quality shortbread (the butterier, the better). Less conventional, perhaps, is his devotion to 80s synth band, The Amuseables Beatie Hearts… But Munro is a puppy of many surprises!Of course, Munro isn’t just a loyal Beatie: he’s also a generous soul, always bearing gifts for his friends – be it a tartan rose, slab of tablet, or stick of magnificent proportions.And naturally, he’s got something fetching for you, too! 

Meet Budgeby Parrot – lifeguard extraordinaire, sun-seeker, and all-round beach bon vivant!Eyes to sea and poised for action, he spends his days scanning the waves from his lookout perch (usually keeping an eye on Peanut’s outrageous water sports).Bold, bright and brilliantly beaked, Budgeby passes the vibe check with flying colors...

Amuseables Avocado takes breakfast very seriously – like any true Millennial.With a trendy plush pit and a walk that suggests he knows his stuff, he’s a certified toast connoisseur, known for holding court at brunch and offering advice on crumb structure and optimal toasting techniques.His opinions are strong (sourdough: incredible; rye: controversial), and his standards are sky-high.Rumour has it he once rejected a slice as it “kneaded work”.

Amuseables Aruba Coconut is all about rest and relaxation wherever it can be found.From poolside to private beach, Aruba is all about fun in the sun and chasing those paradise vibes, bringing a little tropical sweetness wherever she finds herself.Sun lounger on the patio or private cabana – where will you relax first?

Amuseables Arlette Heart Macaron delights in celebrating her friends’ milestones – big or small.Approaching a big birthday? She’ll make the cake. Finally completed a creative project? She’ll turn up with flowers. She even writes thank-you cards when Amuseables Bean remembers to fold the laundry.Because for Arlette, every achievement is worthy of a hearty round of applause.

Amuseables Apple is currently backpacking across Canada. She’s now ticked off white-water rafting from her bucket list, and her leaf (worn angled, beret-style, ever since the French quarter of Toronto) still hasn’t dried.She’s up for just about anything, especially if it involves a view! Her next location? New York. The skyline. The subway. The legendary cheesecake slice at the Jellycat Diner…Apple’s got dreams. Big dreams. And she’s already booked a diner table for two – fancy splitting a cheesecake slice?

If you’re throwing a Halloween party, there’s only one DJ you want. Nay, one DJ you need! And that’s Ooky Jack O Lantern. All glow, all go, and absolutely no cobweb classics.With his infectious grin and a playlist that jumps from monster funk to ghostly disco, he’s a pumpkin of many talents.He works closely with Amuseables Cassette Tape – she handles the old-school mixes while he adds the spooky flair. And if you hear an unexpected beat drop in the middle of trick-or-treating? That’s probably Ooky, queuing up his pumpkin remix.

He’s the boss. He’s the badge. He’s the chief ambassador for our Jellycat world. Meet Jellycat Jack!   Why is he the team leader and icon? Well, he’s all about sharing warmth and joy. A cat is the ultimate cosy companion and what could be more playful than a jelly for a hat!   And why the large eyes? Jack and his cat-kind have always been very curious about humans. Maybe you can answer some of his questions.  

If you’re looking for a cheeky handful – you’ve just found it! Salute the great Amuseables Peanut who has won many hearts with his disarming smiles and outrageous dance moves.Note the fabulous tufty hair and twinkly eyes, plus those iconic, chocolate-colored, cord boots. Meow!First in the queue for high adventure, this wild nut loves to take the risky road.

Dear friend,It’s lovely to have cake on your birthday – but the fun doesn’t need to stop there! Big or small, every moment deserves a slice of joy. Completed your to-do list? A random Tuesday? Let’s celebrate it.Jellina, Cheri, and Rainbow might run the most colourful cake company in town, but I bring the party wherever I go. Bashful’s made a playlist, Bartholomew’s planning his fancy dress, and you? You just need to show up!Let’s make a wish.Love,Amuseables Birthday Cake

Blush Bunny is Bashful Beige Bunny’s younger cousin – though she’s always insisted on having her own look (soft rose fur and a delicate ear flick that speaks volumes).    She’s the social secretary of the crew: coordinating picnic schedules, sending thank you notes, and making sure celebratory cakes have at least some fruit involved. Her idea of a wild time involves reorganising the gift-wrapping drawer.     But whether she's picnicking plein air or lighting cake candles in the kitchen, she prefers to stay cosy with this gorgeous cream jumper – personalisable with a choice of fonts and thread colours.

Say hello to the dear little hopper that started it all – the legend that is Bashful Bunny! She's the perfect companion for someone truly one of a kind, and is proud to wear your name across her heart with this cosy cream jumper, customisable with a range of fonts and thread colours.Loyal friend and great listener, she adores long, warm hugs from her besties.

Smudge Rabbit Bag Charm is the perfect finishing touch whenever you want to bring a little hush to your outfit.Inspired by Smudge Rabbit – the queen of quiet corners and co-founder of the Rabbit Sleep Society – this charm is made for slow mornings, soft landings, and anyone who believes naps are non-negotiable.Attach, relax, repeat.